University of Southern California (USC)
Body Computing Conference 5.0
September 23, 2011
Town & Gown Banquet Hall, USC University Park Campus

8:00am - 9:00am
Registration and Continental Breakfast

9:00am - 9:30am
Welcome and Opening Remarks

Leslie Saxon, MD, Chief, Division of Cardiovascular Medicine, USC Keck School of Medicine: The State of Wireless Health

Carmen A. Puliafito, MD, MBA, Dean of the Keck School of Medicine

Elizabeth Daley, Dean of the USC School of Cinematic Arts

Lucy Hood, Director, Institute for Communication Technology Management, formerly President of Fox Mobile: A Global Mobile Outlook   

9:40am
1st Presentation Set

10:15am
The Tipping Point

Moderator: Don Jones, Vice President Business Development, Wireless Health, Qualcomm Incorporated

Panelist: Barbara Mittleman, Director, Public-Private Partnership Program Office of Science Policy, Office of the Director, National Institutes of Health

Panelist: Colonel Ron Poropatich, Deputy, Telemedicine & Advanced Technology Research Center (TATRC), US Army Medical Research & Materiel Command (USAMRMC)

Panelist: Joe Smith, MD, Chief Medical Officer, West Wireless Health Institute

Panelist: Dan Schultz,MD, Senior Vice President, Greenleaf Health, formerly Director of CDRH, FDA

Panelist: Daniel Kraft, MD, Executive Director, FutureMed Executive Program, inventor of the MarrowMiner

11:15am
Q & A

11:40am
Break

11:55am
Luncheon and Keynote Speakers

John Sculley, Chairman, Watermark Medical, LLC

David Icke, Chief Executive Officer, MC10, Inc.

1:05pm
2nd Presentation Set

1:35pm
Body Sensors and Professional Sports—How Close Are We?

Moderator: Leslie Saxon, MD, Chief of Cardiovascular Medicine, Keck School of Medicine

Panelist:  Brian Russell, CEO, Zephyr Technology

Panelist: Asim Pasha, CIO and Chief Architect at SportingKC, Director at Cerner Corporation

Panelist: David Carter, Executive Director, USC Sports Business Institute

Panelist: Brian Fitzgerald, Deputy Division Director, Division of Electrical and Software Engineering, US Food and Drug Administration

2:35pm
Q & A

3:00pm
Break

3:15pm
3rd Presentation Set

4:00pm
Games, Social Media, Entertainment—New Roles in Medicine

Moderator: Scott Fisher, Chair, Division of Interactive Media, USC School of Cinematic Arts

Panelist: Mark Bolas, Associate Director MxR Lab, Institute for Creative Technologies & School of Cinematic Arts

Panelist: Wainwright Fishburn, Partner, Cooley LLP

Panelist: Ed Saxon, Academy-Award Winning Producer, Edward Saxon Productions

Panelist: Joe Perez, Executive Vice President, Product Marketing and Community, Demand Media

Panelist: Tim Sexton, Founding Partner, The Sexton Company

5:00pm
Q & A

5:20pm
Closing Remarks from Dr. Saxon

5:25pm- 7:55pm
Martini Bar and Hors D'oevres Reception